Here is a brief overview of internet marketing and what every business should know about effective web promotion.
Steps
- Get a website…preferably built on the wordpress platform. If you don’t have the budget ($2500 – $5000) for a custom designed website, get a starter website that includes everything you need to get your business online in a few days. It will not offer as many options, but will be far cheaper.
- Proofread your website: There’s no point in marketing it like crazy if it has silly errors in it. Make sure it’s ready for the professional world.
- Register a great domain name: Find a domain name that has the type of business in the name. Ie, a teen might register teenagermoneymaker.com.
- Search Engine Optimize your site: Make sure your site has the necessary meta tags (description, title, and keywords), alt tags, title tags, and copywriting.
- Add your site to local searches: Most of the search engines have local search functions, and you should definitely appear there. Visit www.local.yahoo.com, www.local.google.com, and www.superpages.com to list your site.
- Register your site with search engines: Submit your site to the major search engines (Google, Yahoo, MSN) and directories (DMOZ).
- Build links: Ask other related sites to link to your site. You’ll have better luck if your site offers solid resources, tools, or tips for readers. Also submit to related directories.
- Write articles about topics relating to your site, and publish them on your site. Also submit them to as many article directories as you can find. Just do a search for “Article Submit”.
Tips
- Make it easy for people to contact you from your site by adding a Contact Us form, not just listing your email address.
- Respond to comments regularly or hire an assistant to do it for you.
- Since video is growing in popularity, use a welcome video on the front page or sidebar.
- Survey your readers/visitors to find out what they are really interested in and give it to them.
- Do your research before you post an article and remember not to sell, but give real value and unique content.
- The idea is to just get started but most of all have fun with your new site and keep it fresh and real.
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