How To Market Your New Site Effectively

by Kory Taylor on January 26, 2010

Here is a brief overview of internet marketing and what every business should know about effective web promotion.

Steps

  1. Get a website…preferably built on the wordpress platform. If you don’t have the budget ($2500 – $5000) for a custom designed website, get a starter website that includes everything you need to get your business online in a few days. It will not offer as many options, but will be far cheaper.
  2. Proofread your website: There’s no point in marketing it like crazy if it has silly errors in it. Make sure it’s ready for the professional world.
  3. Register a great domain name: Find a domain name that has the type of business in the name. Ie, a teen might register teenagermoneymaker.com.
  4. Search Engine Optimize your site: Make sure your site has the necessary meta tags (description, title, and keywords), alt tags, title tags, and copywriting.
  5. Add your site to local searches: Most of the search engines have local search functions, and you should definitely appear there. Visit www.local.yahoo.com, www.local.google.com, and www.superpages.com to list your site.
  6. Register your site with search engines: Submit your site to the major search engines (Google, Yahoo, MSN) and directories (DMOZ).
  7. Build links: Ask other related sites to link to your site. You’ll have better luck if your site offers solid resources, tools, or tips for readers. Also submit to related directories.
  8. Write articles about topics relating to your site, and publish them on your site. Also submit them to as many article directories as you can find. Just do a search for “Article Submit”.

Tips

  • Make it easy for people to contact you from your site by adding a Contact Us form, not just listing your email address.
  • Respond to comments regularly or hire an assistant to do it for you.
  • Since video is growing in popularity, use a welcome video on the front page or sidebar.
  • Survey your readers/visitors to find out what they are really interested in and give it to them.
  • Do your research before you post an article and remember not to sell, but give real value and unique content.
  • The idea is to just get started but most of all have fun with your new site and keep it fresh and real.

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